I promised a link to the latest MMF Digital Dollar guide, all about fan data. Here is a little background to it all and the all-important download link. All the Digital Dollar reports and guides rely on managers, lawyers and other experts sharing their knowledge with me – but this one in particular. It’s basically the combined insights of Tom at ie:music, Lisa at Red Light, Jessie at Wicksteed Works and Peter at Russells. I did the editing and Fiona at MMF made the magnificent diagrams. Thank you one and all!