On my second day at SXSW I dipped into the creator economy and metaverse sessions, which confirmed: [a] online creators need multiple revenue streams to have sustainable businesses; [b] for creators, digital platforms are crucial, empowering, wonderful business partners that really don’t care about creators; and [c] the metaverse is a land full of opportunity, it’s just nobody’s quite sure what those opportunities are yet. All interesting stuff. It’ll be mainly music business sessions from today. Meanwhile, look, it’s the Colorado River!